What is Google Shopping? It is a service powered by Google that enables sellers (must have Google account) to juxtapose. And analyze the differences between a set of items online. This is now a most-have tool for every online retailer. So this tool is powered by Google’s AdWords and Merchant center. Which makes it easier for online sellers to advertise their products to customers once they begin to search.
These google shopping ads show in search results just like the regular ads. The major difference is that google shopping ads will show specific items. And the item information such as its name, colour, price, size, etc. From online businesses, so someone who is searching through google. And sees these products could easily be interesting. And make a purchase just through Google search results.
How Does it Work?
Like I said earlier, Google shopping technically makes use of. And Google Merchant Centre to make your merchandise available when users engage the Google search. As a seller who wants to set up Google shopping, you have to upload the information about your merchandise to . Your Google AdWords account comes into place where you want to your ads to show. So when anyone makes a search query that contains Your keyword, Google ads will pop.
What are The Benefits Attached
For the benefits of those who don’t know, research has been conducted by analysts and results have shown to prove that even at reduced costs. Google shopping ads have been generating greater clicks through high rates of conversions. Compared to the regular pay-per-click methods of advertising. If you want your products to catch the attention of search users, then you may want to start using Google shop ads.
The importance of using products at the Search Engine Results Page( SERP )helps in compelling potential buyers. If I see an image of a nice Rolex watch, along with the price. It will be more to go along with such purchase than the regular text ads.
Requirements to Set Up Google Shopping
This is quite simple though, for people that engage in Search Engine Operation (SEO), you’ll find out that you can employ the same principle to your Google shopping ads.
Titles have an integral role to play in linking your search queries to your ads. Including information such as product type, brand, and its description, these are very important in increasing one’s rank all the way up. You have up to 5000 characters. So use them to the best advantage by writing a constructive and detailed description of your product, specifications and its key features.
Google shopping is a major tool for every e-commerce business that wants to remain at the top of its game. Nothing is more attracting than revealing your products in front of potential buyers as soon as they begin to search. Take advantage of Google shopping and be a step ahead of your competitors today using this productive service.